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Epitome of Indian fashion

Sari, after all, is the epitome of Indian fashion found throughout the world. The sari is not only timeless and classic, but it’s also contemporary.

Women of both Indian and non-Indian extraction and descent located all over the world have discovered all the distinctive charms and beauty that the sari design brings to the table. There’s just something about the sari, in all its elegant glory and very timeless design elements, that appeal to people of all ages, all backgrounds, and all geographic and cultural origins. Regardless of your religion, the language you speak at home, your class, background, or what you do for a living, you will find something distinctive, memorable and all so elegant about the sari.

Legacy and contribution to global fashion

The sari is pretty much India’s lasting legacy and contribution to global fashion. Sari looks the way they now, pretty much the same way they looked several hundred years ago. This heavy emphasis on tradition is what is exactly so attractive about the sari to a tremendous amount of people all over the world. They draw a lot of comfort from the fact that the sari, with its built-in levels of modesty, is not going to change overnight. It can come in a wide range of materials, and the people can play around with some basic cuts to it, but the overall design and appeal of this fashion remain timeless.

This should be par for the course because Indian culture, in and of itself, is timeless. Indian culture of course is rooted primarily in the Hindu religion, and this religion traces back thousands of years. The same ethos and world view that formed the Hindu thousands of years ago live on in the many different culture and manifestations of this mindset and instinctive view of looking at the world. Fashion is just one of these cultural expressions and materialization that has survived to this very day.

A source of inspiration

This continues to bless us with its distinguishable Indian look at fashion and the values such a distinctive view bring to the table. It is no surprise given this context that a lot of people from all over the world over would always look at the sari as a source of inspiration. Ranging from top-notch fashion designers from places like Paris, London, Milan, New York and Tokyo to everyday people, people see the sari as not just some sort of cultural dress symbolizing everything and anything Indian, but it’s also an expression of design constraints that lead to a tremendous amount of design experimentation, creativity and expression.

Paradoxical

It seems almost paradoxical. In fact, it seems like some sort of fashion version of an oxymoron, but it isn’t. How can you be classically contemporary? How can you be both retro and cutting edge at the same time? It seems like a contradiction in terms, but that’s precisely the juicy conflict on tension of design elements that continues to fascinate professional, as well as amateur designers, from all four corners of the globe about the sari. There’s just something about this seemingly simple design’s internal elements that continue to engage the wild imaginations of people on both a personal and institutional level.

Global Fashion Stage

Given its tremendous ability to push people truly to entertain the outer limits of their personal creativity and imagination, it is no surprise that the sari continues to remain a big player in the current global fashion stage. With over one billion people, you can bet that the Indian market for saris is not going to go away any time soon. On top of that is the built-in, long-lasting demand of course in the international scene.

The demand for saris come and go

On a fairly superficial basis, it would appear that the demand for saris come and go.

On a fairly superficial basis, it would appear that the demand for saris come and go. Just as the demand for the Nehru jacket comes and goes depending on the decade, a lot of people are thinking that the sari actually comes and goes as the waves of fashion come in and go out. This assumes too much because generally, saris are in demand all over the world and as a source of inspiration for designers of all stripes.

Sari as a staging point

“To come up with their own completely distinct look to express their particular fashion voice”

On a fairly superficial basis, it would appear that the demand for saris come and go. Just as the demand for the Nehru jacket comes and goes depending on the decade, a lot of people are thinking that the sari actually comes and goes as the waves of fashion come in and go out. This assumes too much because generally, saris are in demand all over the world and as a source of inspiration for designers of all stripes.

Seemingly restricted form

It may seem like that they’re operating from totally different assumptions, or that they are just using the sari as a staging point to come up with their own completely distinct look to express their particular fashion voice, but don’t be surprised as to how many designers actually stick to the sari form. It’s one thing to get inspired by the sari to soar to higher levels of sartorial elegance and experimentation, but it’s another matter entirely to stick to the form.

Our Mission

It is the mission of this website to explore the creative vistas made possible by the sari. It is both eternally old and new at the same time, and this delicious tension between traditionalism and cutting-edge design that continues to bring back sari fans from all over the world again and again. We are sure that you’ll keep coming back to this website to see the latest and greatest in Indian fashion experimentation as manifested by the sari.

Our hope and aim

The Sari, as a cultural expression and as a fashion statement, has all the elements it needs to not only remain relevant and pertinent now but long into the future. It is our hope and aim on this website and many other design-oriented platforms and communication outlets to let the world in on the organic and constant mutating changes that impact the sari both as a personal communication as well as communal expression. It’s all about the future and the tremendous sense of possibility and adventure it brings to the table.

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